risky royale boutique suites conceptuel hotel identity

identity system | look book | menus | hotel products

The Risky Royale is a hypothetical boutique hotel located in Las Vegas, Nevada, where the old Wild West meets the city of bright lights and excitement. Rustic and Western elements embedded in the design allude to the history of what was once an old mining town founded by ranchers and railroad workers. The modern interior spaces and amenities in this hotel feel contemporary and luxurious, creating a unique contrast of elements that range from hundreds of years ago to Tod

The juxtaposition of historical and modern elements at the Risky Royale create a unique atmosphere for a memorable stay in the city of Las Vegas. The goal of this project was to curate a unique space for high-end hotel patrons that utilizes a unique approach to environmental branding