volunteer! social campaign

identity system | advertising | website

The Volunteer! social campaign is an initiative that inspires people to get involved with their local communities by donating their time. The goal of this project is not just to emphasize the direct impact of grassroots organizations, but to highlight how volunteering benefits an individual in addition to their local community. 

Focusing on the ethos of the human psyche, this campaign uses impactful photography to ignite a sense of empathy and human connection. Vivid yet friendly colors invite viewers to join a cause they’re interested in, whether it’s working with animals, children, or from the comfort of home. Information provided on the website encourages newcomers to start small, and focus on an organization they feel connected to. A web quiz simplifies the process of searching thousands organizations, and gives suggestions based on location, age, and interests. 

Devoted to implementing action toward positive change, the campaign slogan "Do Good, Feel Good" affirms the simplicity in an act of kindness; the gift of time and attention to a community in need is also a gift of joy to those who volunteer.