austin city limits mock rebrand

identity | booklet | advertising | lineup posters

The Austin City Limits Music Festival is an annual music and arts festival held in Zilker Park in Austin, Texas, over the course of two consecutive weekends from Friday to Sunday. Austin City Limits Music Festival is Inspired by the PBS series Austin City Lights that broad casted live shows in Austin. This festival began in 2002, bringing fans, families, and friends, all to one area, across 8 stages and over 125 total performances. 

The goal of this project was to inject energy into the brand for a music festival that is already well established. To emulate the electricity between sounds and people at a music festival, colors and illustrations were used in addition to In order to do this successfully, I focused on creating elements that could be carried across a multitude of different media.